Hi from old i-MiEV owner - wish the Ariya well, but it's gonna be tough

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vike

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This is Vike in New Mexico - Alan pinged looking to add some voices to jump start the forum, happy to drop in.

Still driving a 2012 i-MiEV, but given some lease offers floating around that might not last. Practically, right now that likely means a Hyundai Kona EV, but still back and forth with local dealers, we'll see. I'm far from desperate, but looking at <$2k down for ~$200/mo on a 2 yr lease (after which I'm hoping we'll have some attractive options more to my "smaller is better" tastes), it might be time to move on to something I can actually take on a 200-mi. round trip (whoops, there goes the Mini and 500e) and emergency charge with something other than CHAdeMO (and incidentally that my wife will drive - she was never taken with the i-MiEV's frugal charms 🤷‍♂️:LOL:). I imagine there are some LEAF owners out there that might be similarly disposed.

Alas, Nissan isn't being nearly as generous with Ariya leases from a corporate level, but one might luck into a decent deal depending on individual dealer circumstances. I'll post separately on this, but the inimitable Kyle Conner recently posted a video with a friend that's leased an Ariya against his advice, and hearing the deal she got he had to admit it was a pretty sweet ride:

My Friend Bought A Nissan Ariya Even Though I Advised Against It! Turns Out, She Was Right

So some love for Nissan's newish BEV.

That said, this was in light of a sweetheart lease deal, and the truth is that buying an Ariya remains a tough choice given the alternatives. Unlike some other legacy players, Nissan elected not to lean into its interior design expertise and decent switchgear and instead largely embraced the "let's have the driver swipe their hand around a featureless surface making random stuff happen" UI fiasco that VW now sorely regrets. On the other hand, they're not full-on Teslaesque in the one-big-screen-edness of it all, so like VW I'm not sure who they're trying to impress.

Price is the biggest problem, and that's most likely a symptom of the inadequate cost-engineering and supply arrangements bedeviling so many (especially Japanese) legacy players - I doubt they're gouging on these beasts so much as wincing in pain every time one leaves the factory floor trailing its losses. With Tesla and the Koreans out there (and even the Chinese, at least outside the U.S.), the Ariya seems a pretty but pricey thing, and a bit tough to justify as a rational purchase. Still, if you prefer its looks, enjoy e4orce's dynamics (at least if you're going for AWD), and just like it better than competitors, I wouldn't warn people off it with quite the intensity I think more appropriate for the bZ4X.

I do think the Ariya has a rough road to go, as it duplicates a mistake made by far too many legacy players. Seeing the outlandish success of Tesla's Model Y (at least back when decisions were being made) and looking at the shape of the ICE market, over-cautious product planners concluded "We need to make a mid-size crossover BEV", forgetting the old adage "Hit 'em where they ain't." For Toyota, this resulted in the laughably mediocre bZ4X, a car needlessly bulky for commuting or local errands, yet cursed with DCFC so crippled it's wholly inadequate for road trips. The Ariya at least showed up better aligned with segment norms.

But the error remains the same - going head to head with the Model Y instead of exploiting predictable openings. Admittedly, Tesla's price war came on faster and with greater intensity than most anticipated, but nobody expected that the "Model 2" was just around the proverbial corner, leaving that lane wide open. Instead of an Ariya destined for unflattering comparisons against Tesla offerings (including lack of access to Tesla's SC network), Nissan would have been much better served making modest updates to the LEAF with, e.g., LFP batteries (probably easier than adding active thermal management) and a CCS charge port, or even a bigger refresh to engineer out costs and seize the opening left by GM's abandoning of the value-forward Bolt with a less expensive entry-level LEAF well-suited to 2nd/3rd car duties. Instead, the LEAF is left practically unarmed in a fight with vehicles like the Kona and Niro EVs.

I'd like to see more genuine choice in the BEV market, so I'm rooting for the Japanese to come around. Given Toyota's misleadership, that seems unlikely any time soon. The Ariya might be the best Nissan is likely to bring us for now, so I hope it finds customers.
 
I agree that Ariya's interior design choices are debatable. Some drivers may find the emphasis on touch controls inconvenient. The price tag is undeniably a barrier, especially given the strong offerings from Tesla and Korean brands like Kia and Hyundai. It's possible that Nissan would have been better off taking a different approach. Perhaps a more affordable and practical electric vehicle targeted at a different market would have been a better competitor. The competition is definitely heating up, and legacy automakers must adapt quickly. However, the Ariya still has its advantages. The e4orce all-wheel-drive system sounds promising, and overall, it appears to be a good mid-size electric SUV choice.

Hopefully, Nissan will find its place in the BEV market, and future models may address some of the issues raised. More variety and strategic choices from Japanese manufacturers would be ideal for providing consumers with more compelling options.
 
More variety and strategic choices from Japanese manufacturers would be ideal for providing consumers with more compelling options.
Exactly. It's deeply frustrating that Toyota decided to make a pathetic Model Y wannabe instead of, say, an affordable all-electric Corolla Hatchback. If they'd launched that CorollaLectric instead and priced it at Chevy Bolt levels, even with near-identical BEV shortcomings to the bZ4X, I'd probably be driving it today. My guess is they couldn't because they're still too far behind the curve.

I'm not saying Toyota won't get there - I'm just saying there's no evidence that they're trying. They still treat the Mirai like it's a real thing (owners know better by now of course), and the BuzzForks weird launch/withdrawal stutter-step seemed less like real incompetence than Incompetence Theater (Oh, so you can't keep the wheels on? That's what you went with? Seriously?). Now the slowing BEV growth curve in the U.S. has them mic-dropping while doing the "I told you so" strut, never mind that they're getting their teeth kicked in the Chinese market or that BEVs continue to gain momentum in Europe. I just, uh, don't think their hearts are really in this, y'know?

Aside from cowering before Toyota like the rest of the Japanese pack, Nissan seems more out of touch than out of line. I can come up with no reasonable explanation, sinister or otherwise, for leaving a CHAdeMO plug on the LEAF - so what can one think? As for the Ariya, it doesn't seem at all half-hearted - more likely just designed for a world where a base Model Y was $60k. I'm pretty sure the Ariya is the best BEV coming out of Japan right now (Honda's CUVs are GM engineered and manufactured) - and that bears some pondering.
 
engineer out costs and seize the opening left by GM's abandoning of the value-forward Bolt with a less expensive entry-level LEAF well-suited to 2nd/3rd car duties
It occurred to me after writing this that Nissan's other option might be to upgrade the Sakura (see below) for the U.S. market (something Mitsubishi tried to do with the i-MiEV before getting cold feet and all but stealth-killing the project). I still maintain that for many U.S. households, the most plausible use case for a non-Tesla BEV is an inexpensive 2nd/3rd car for commuting and around-town driving. Tesla's left that door open.

SAKURA_03.jpg
 
Exactly. It's deeply frustrating that Toyota decided to make a pathetic Model Y wannabe instead of, say, an affordable all-electric Corolla Hatchback. If they'd launched that CorollaLectric instead and priced it at Chevy Bolt levels, even with near-identical BEV shortcomings to the bZ4X, I'd probably be driving it today. My guess is they couldn't because they're still too far behind the curve.

I'm not saying Toyota won't get there - I'm just saying there's no evidence that they're trying. They still treat the Mirai like it's a real thing (owners know better by now of course), and the BuzzForks weird launch/withdrawal stutter-step seemed less like real incompetence than Incompetence Theater (Oh, so you can't keep the wheels on? That's what you went with? Seriously?). Now the slowing BEV growth curve in the U.S. has them mic-dropping while doing the "I told you so" strut, never mind that they're getting their teeth kicked in the Chinese market or that BEVs continue to gain momentum in Europe. I just, uh, don't think their hearts are really in this, y'know?

Aside from cowering before Toyota like the rest of the Japanese pack, Nissan seems more out of touch than out of line. I can come up with no reasonable explanation, sinister or otherwise, for leaving a CHAdeMO plug on the LEAF - so what can one think? As for the Ariya, it doesn't seem at all half-hearted - more likely just designed for a world where a base Model Y was $60k. I'm pretty sure the Ariya is the best BEV coming out of Japan right now (Honda's CUVs are GM engineered and manufactured) - and that bears some pondering.
A Corolla converted into an electric hatchback sounds like a smash hit. It's definitely a missed opportunity! Toyota should learn from this and focus more on competitive EVs in the future (which I doubt lol).

The CHAdeMO situation with Nissan is definitely perplexing. Hopefully, they'll move towards CCS to avoid falling behind. However, the Ariya looks intriguing! Despite the challenges, it is encouraging to see some strong contenders emerge from Japan. Perhaps with some healthy competition, we'll see a surge in innovation from all Japanese automakers.
 
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